ITS Online

#173 The True Pronunciation of GIF

May 23, 2013

The popular resurgence of the once antiquated file format has sparked a heated debate: is it pronounced with a hard ‘G’ (like “gift”) or a soft ‘G’ (like “Jif”)?


Even though the White House claims that it is pronounced with a hard ‘G’, the inventor of the file format, Steve Wilhite, settled the score once and for all in a recent New York Times interview:


“The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite conceded. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”


Steve Wilhite was recently honored with a lifetime achievement award at the 2013 Webbys, where Penn Law’s website was also recognized by winning the People’s Voice award for best website in the Law category.

Latest News

  • With so many digital tools that require passwords, it’s difficult to create memorable passwords that are both unique and hard to guess. Use LastPass to get control of your passwords for National Cyber Security Awareness Month!

  • Smartphones and tablets offer convenience but pose unique security risks. Protect yourself with these mobile security tips as part of National Cyber Security Awareness Month!