Writing for Networking

How do you capture a written audience? When you’re writing on LinkedIn, a blog post, or any other format where you want to define your personal brand, you need to grab your readers immediately—in the first paragraph, usually. After all, the audience has the option to stop reading. If they’re not hooked, they may exercise that option and not come back. In this interactive seminar, you will learn how to craft attention-getting introductions and the secrets of engaging writing that caters to the needs of your readers. These skills are not just for personal networking, but any other setting where you want to capture an audience and keep them reading, such as journal or law review articles, client alerts, grant proposals, or (as we’ve hopefully demonstrated) event descriptions. Register now to join Ben Opipari of Persuasive Matters, and see how persuasive writing puts your readers in a different state of mind.