Establish a Web Presence for Your Group
First Steps: Social Media or SharePoint?
Visit the Student Affairs office to make sure your group is on file and register an IT Partner.
Understand the privacy concerns associated with having a web presence.
Your group’s IT Partner should create a Lawgroup Alias for your group.
A Lawgroup Alias is an @law.upenn.edu email address that automatically forwards email to anyone you specify. You should use this address to sign up for pages to ease yearly transitions.
Decide if you need Facebook, Tumblr, Google+, SharePoint, or a combination.
|Facebook, Tumblr, Google+||SharePoint|
Study the available social media platforms and determine the best one(s) for your needs and resources. The best social media account is an active, informative one with plenty of regular and timely content.
The Penn Law Office of Communications recommends that you develop a social media strategy prior to promoting your accounts. Hopefully, you’ve already asked yourself these questions in choosing which social media platforms to use. If not, here are a few things to consider:
- What do you want to accomplish?
- How will you measure success? Do you want a large number of followers, or would you prefer a smaller community with strong ties to your mission?
- Who is responsible for posting to the account, and how often?
Facebook Pages are a great way to establish a web presence for your group and engage with your members. Facebook Pages can be created by visiting facebook.com/page.
- Clearly brand the account as Penn Law using high-resolution images and logos from the Penn Law Office of Communications.
- Fill out all fields and descriptions to provide full background information on the account.
- Email email@example.com the links to your new accounts so we can promote them and add them to the Penn Law social media directory.
- “Like” the Penn Law page and other Penn Law related group accounts.
- Promote the account beyond the medium: Send a notice, add an icon and link to your website or webpage, or add an icon or link to your email signature.
The tips below cover some helpful tools available for you to make the most of your Facebook Page.
- Get a username for your page
- Create Facebook Events
Facebook Help Center: Pages
Learn how to create and manage your Facebook Page.
Twitter is a quick and easy way to establish thought leadership and promote events on campus.
- Try not to post several tweets at once. Use tools like Buffer or HootSuite to schedule in advance and spread things throughout the day and week.
- Consider the time of day when you post. The heaviest usage times are rush hours (morning and evening) and lunchtime hours.
- Twitter can handle a higher volume of content than other social media platforms so there’s room to repeat your messages a bit. Just make sure you rephrase them instead of copying and pasting the exact same text.
- If you’re posting something topical, do a search to see who else is talking about it and consider either following that person or organization or using topical hashtags.
Tumblr is a micro-blogging site with its own thriving community. Use a Tumblr page to create a unique look for your site and keep your members up to date.
Create a Lawgroup Alias
Create and use a lawgroup alias to sign up for your account. You can direct the alias to whoever manages the site and update the alias when you change responsibilities.
Create Tumblr Pages
Tumblr pages are great for information that doesn’t change frequently.
Google Plus Pages
Google Plus is growing in importance now that Google is integrating profiles and pages into search results. Setup a Google Plus page: plus.google.com/pages
As providers of content to the web, you must be careful and understand how the information you’re sharing is handled.
The Penn Law Logo: You are not permitted to use the logo on external sites without permission from the Communications department.
Photographs: You must have proper permission from the individuals appearing in the photo and the Dean of Students before publishing any candid photos.
Penn Privacy’s guidance for students is important to keep in mind when managing your online presence. Learn more about Penn Privacy.