ITS Online

Establish a Web Presence for Your Group

First Steps:

  1. Visit the Student Affairs office to make sure your group is on file and register an IT Partner.

  2. Understand the privacy concerns associated with having a web presence.

  3. Decide what platform you would like to use for your site (e.g. Facebook, Tumblr, Google+, etc.)

  4. If you need an internal site for document sharing, request a Penn+Box site for your group by contacting
Facebook, Tumblr, Google+ Penn+Box

To add a link to your web presence on the Student Organizations site, your group’s IT Partner should provide the link to Julie Colleluori in Student Affairs.

Social Media

Study the available social media platforms and determine the best one(s) for your needs and resources. The best social media account is an active, informative one with plenty of regular and timely content.

The Penn Law Office of Communications recommends that you develop a social media strategy prior to promoting your accounts. Hopefully, you’ve already asked yourself these questions in choosing which social media platforms to use. If not, here are a few things to consider:

  • What do you want to accomplish?
  • How will you measure success? Do you want a large number of followers, or would you prefer a smaller community with strong ties to your mission?
  • Who is responsible for posting to the account, and how often?

Check out the Penn Law Social Media Handbook and contact Emily Brennan to start a social media presence for your organization.

 Facebook Pages


Facebook Pages are a great way to establish a web presence for your group and engage with your members. Facebook Pages can be created by visiting

  • Clearly brand the account as Penn Law using high-resolution images and logos from the Penn Law Office of Communications.
  • Fill out all fields and descriptions to provide full background information on the account.
  • Email the links to your new accounts so we can promote them and add them to the Penn Law social media directory.
  • “Like” the Penn Law page and other Penn Law related group accounts.
  • Promote the account beyond the medium: Send a notice, add an icon and link to your website or webpage, or add an icon or link to your email signature.

Facebook Tips

The tips below cover some helpful tools available for you to make the most of your Facebook Page.


Twitter is a quick and easy way to establish thought leadership and promote events on campus.

Twitter Tips

  • Try not to post several tweets at once. Use tools like Buffer or HootSuite to schedule in advance and spread things throughout the day and week.
  • Consider the time of day when you post. The heaviest usage times are rush hours (morning and evening) and lunchtime hours.
  • Twitter can handle a higher volume of content than other social media platforms so there’s room to repeat your messages a bit. Just make sure you rephrase them instead of copying and pasting the exact same text.
  • If you’re posting something topical, do a search to see who else is talking about it and consider either following that person or organization or using topical hashtags.



Tumblr is a micro-blogging site with its own thriving community. Use a Tumblr page to create a unique look for your site and keep your members up to date.

Tumblr Tips

  • Request an O365 Distribution Group
    Create and use an O365 Distribution Group to sign up for your account. You can direct the alias to whoever manages the site and update the alias when you change responsibilities.
  • Create Tumblr Pages
    Tumblr pages are great for information that doesn’t change frequently.

Google Plus Pages


Google Plus is growing in importance now that Google is integrating profiles and pages into search results. Setup a Google Plus page:

Related links

Understanding Privacy

As providers of content to the web, you must be careful and understand how the information you’re sharing is handled.

The Penn Law Logo: You are not permitted to use the logo on external sites without permission from the Communications department.

Photographs: You must have proper permission from the individuals appearing in the photo and the Dean of Students before publishing any candid photos.

Privacy Policy: Read the specific privacy policies of the services you. Each service has a unique philosophy on how your data is stored and can be used.

Penn Privacy’s guidance for students is important to keep in mind when managing your online presence. Learn more about Penn Privacy.

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