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Current & Recent Research at Penn Law

File: [View Document]
Author: Yoo, Christopher S.
Citation: When Antitrust Met Facebook, 19 GEO. MASON L. REV. 1147 (2012).
Date Published: 2012
Date Posted: 05/15/2012
Subjects: Law and Business
Law and Economics
Law and Regulatory Systems
Law, Technology and Communications
Keywords: Mass Media Law
Regulated Industries
Science and Technology
Antitrust
Communications Law
Computer Law
Electronic Commerce
Government Regulation
Law and Technology
Abstract:
Social networks are among the most dynamic forces on the Internet, increasingly displacing search engines as the primary way that end users find content and garnering headlines for their controversial stock offerings. In what may be considered a high-technology rite of passage, social networking companies are now facing monopolization claims under the antitrust laws. This Article evaluates the likely success of these claims, identifying considerations in network economics that may mitigate a finding or market power and evaluating whether a social network’s refusal to facilitate data portability can constitute exclusionary conduct. It also analyzes two early private antitrust law cases against social networking sites: LiveUniverse v. MySpace and Facebook v. Power Ventures. These analytical considerations and early case underscore the importance of requiring that antitrust claims be asserted in terms of a coherent economic theory backed by empirical evidence. Permitting looser assertions of anticompetitive conduct risks protecting competitors instead of competition.