Record: Closing Argument: Top Ten Principles of Persuasion
Closing Argument: Top Ten Principles of Persuasion
|Video Call Number:||Location:|
|301||Biddle Law Library|
PES-Professional Education Systems
Narrator Richard Crawford discusses the importance of closing arguments in the trial process. Crawford believes that the purpose of a closing argument is to seal the jurys verdict in your favor. There are three goals of closing arguments: bring the undecided votes to your side, clinch the votes of those already leaning toward your side, and shape arguments and summarize evidence for those already committed to your side. Through careful use of language and constructive arguments, these goals can be met. Crawford discusses ten principles to be used in closing arguments and evidences their effectiveness through a series of sample closing arguments.