Individual programs or groups wishing to establish a social media presence should contact the Office of Communications for assistance. All social media sites bearing the Law School name must comply with guidelines set forth by the Office of Communications.
Social media accounts also must be accessible by the Office of Communications to facilitate auditing and review processes. The purpose of these activities is to identify and remediate vulnerabilities or risks. It is the responsibility of the account owner/manager to ensure accounts are in good standing and that all social media content complies with University and Law School guidelines for media capture and usage.
The Digital Governance Committee (DGC) may at any time require immediate action to change or remove any element of any digital communication, including social media posts. In such a case, if a good-faith effort to contact the site owner cannot be accomplished in sufficient time, in the judgment of the DGC, web team, and Office of Communications staff are authorized to take steps necessary to try to implement the needed change. The web team and the Office of Communications are at all times authorized to take any steps necessary to protect the integrity of the Law School’s digital presence and reputation, without DGC approval.
Affiliated Account Policies and Standards
- Graphics must follow branding guidelines and graphic templates.
- Communications will provide templates upon request.
Accuracy and Style
- Posts must use the correct name for the Law School. Review the branding guidelines for more information on appropriate name usage.
- Posts should be thoroughly proofread for typos; spelling and grammatical errors; and proper names, titles, and pronouns.
- Review the Penn Carey Law style guide for additional information.
- Image quality and size: Images should be high quality in terms of file size and quality, composition, and, in the case of photography, focus and lighting.
- Guidelines for image content: Imagery can relate directly to the post (i.e. faculty headshot, event graphic) or if such an image is not available, relate to the Law School more generally (i.e. campus photograph).
- Follow University guidelines for accessibility.
- For social media graphics, visual and text information in images/graphics must also be present in the text of the post. For example, a post promoting an event must include name, date, registration and other information in text, in addition to in the graphic.
- Provide closed captions for video when possible.
- Account managers will conduct quarterly reviews to be shared with Communications.
- Communications will conduct an annual review.