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Accessibility is extremely important to our website visitors and to supporting the website’s ability to reach and engage diverse audiences. The following best practices help ensure our website deploys the highest possible digital accessibility standards.

Content Creators can read more information about the Accessibility Resources from Penn.

Image captions

  • Always complete the caption field on images, whether you’re adding thumbnails on stories/events/profiles or adding images to pages.
  • It will be your choice whether you display that caption or not.


  • Create links with multiple words and avoid generic link text like “click here” or “learn more.”
  • Make your link text descriptive to help users know where they are going.
  • Avoid simple phrases like “click here” and instead use phrases like “learn more about abc” or “go to xyz.”


Think of your webpage as an outline. Your page title or <h1> tag should be the theme of your page. Subheadings, like <h2> and <h3>, are used to deliver your message. Functionally, subheadings are great for logically grouping content and for separating extended text.

  • Use headings in numerical order as much as possible.
  • Do not use headings to style text, and only use them to break up and organize content.
  • Do not skip heading levels. For example, <h3> should always follow <h2> and never be directly after <h1>.


  • Help screen readers find all the important content: Use in-page text for event information and details and do not rely on images of flyers/posters to deliver this information to users.
  • Use plain language and avoid complicated metaphors and idioms.


Use lists to break up walls of text


Be sure your files (especially PDFs) meet accessibility standards.