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E L E C T R O N I C   C O M M E R C E :   V E R S I O N  2.0

Congratulations to the Fall 2001 class for an excellent semester. eCommerce will return next year.


Choice of Forum / Choice of Law in Cyberspace
Tuesday, September 25, 2001

 

R E A D I N G S


Knowing Where You've Clicked: Forum Selection Clauses Online

As with their realspace counterparts, eCommerce businesses can (attempt) to limit their jurisictional exposure through the use of agreements with their customers and users. First, we'll start with an example:

Terms of Service

1. ACCEPTANCE OF TERMS

[ . . . ]

Finding the Law: Choice of Law Online

Under the doctrine established by Erie R.R. Co. v Tompkins, 304 US 64, 78 (1938), a case in federal court due to diversity jurisdiction must follow the choice of law rule established by the state in which it sits. Different states, of course, have different choice of law rules -- and this is where the problem arises.

For a very short introduction to the problems of choice of law in eCommerce, read SECTION IV.A.3 ONLY of

The International Dimension

Choice of law rules also present thorny problems in the international context. One debate (the terms of which are not limited to choice of law principles) has been the extent to which the rise of eCommerce justifies new choice of law principles. Some commentators have argued that:

 

 

 

N O T E S  &   Q U E S T I O N S

  1. Why do you think that Yahoo! wants to limit the fora in which it may be sued? Is it financial considerations, or something else? Setting aside the legal principles, is it fair to allow Yahoo! to establish the forum?

  2. Given the services that Yahoo! provides, as well as the quantity of users, in which of the three Zippo categories would you place the company? Where, in your view, would jurisdiction be appropriate?

  3. Review the Yahoo! web sites (starting with www.yahoo.com, etc.). How prominent is the above language? Do (non-lawyer) users know or understand that their forum to sue is being restricted? As you read the case law in the following part, think about how the Yahoo! agreement stacks up legally. Will it work?

  4. The choice of forum cases in the online context raise contractual issues as well as jurisdictional issues. Should it matter whether the plaintiff in Decker or Groff read the forum selection clause? In Groff, the plaintiff claimed that he had never seen or read the clause before he clicked the "I Agree" button; in Decker, the court didn't address this question. Also, should the prominence of the clause (or the contract itself) be a factor? In Groff, the entire sign-up process took numerous screens, totaling 94 pages of printed text. How prominent is the Yahoo! "Terms of Service"? Prominent enough? In Hill v. Gateway 2000, 105 F.3d 1147 (7th Cir. 1997), Judge Easterbrook made the following statements in this light:
    A customer picks up the phone, orders a computer, and gives a credit card number. Presently a box arrives, containing the computer and a list of terms, said to govern unless the customer returns the computer within 30 days. Are these terms effective as the parties' contract, or is the contract term-free because the order-taker did not read any terms over the phone and elicit the customer's assent? . . .

    One of the terms in the box containing a Gateway 2000 system was an arbitration clause. Rich and Enza Hill, the customers, kept the computer more than 30 days before complaining about its components and performance. They filed suit in federal court arguing, among other things, that the product's shortcomings make Gateway a racketeer (mail and wire fraud are said to be the predicate offenses), leading to treble damages under RICO for the Hills and a class of all other purchasers. . . . The Hills say that the arbitration clause did not stand out: they concede noticing the statement of terms but deny reading it closely enough to discover the agreement to arbitrate, and they ask us to conclude that they therefore may go to court. Yet . . . [a] contract need not be read to be effective; people who accept take the risk that the unread terms may in retrospect prove unwelcome.

    ProCD, Inc. v. Zeidenberg . . . holds that terms inside a box of software bind consumers who use the software after an opportunity to read the terms and to reject them by returning the product. Likewise, Carnival Cruise Lines, Inc. v. Shute . . . . enforces a forum-selection clause that was included among three pages of terms attached to a cruise ship ticket. ProCD and Carnival Cruise Lines exemplify the many commercial transactions in which people pay for products with terms to follow . . . . A vendor, as master of the offer, may invite acceptance by conduct, and may propose limitations on the kind of conduct that constitutes acceptance. A buyer may accept by performing the acts the vendor proposes to treat as acceptance. . . . Practical considerations support allowing vendors to enclose the full legal terms with their products. Cashiers cannot be expected to read legal documents to customers before ringing up sales. If the staff at the other end of the phone for direct-sales operations such as Gateway's had to read the four-page statement of terms before taking the buyer's credit card number, the droning voice would anesthetize rather than enlighten many potential buyers. Others would hang up in a rage over the waste of their time. And oral recitation would not avoid customers' assertions (whether true or feigned) that the clerk did not read term X to them, or that they did not remember or understand it. Writing provides benefits for both sides of commercial transactions. Customers as a group are better off when vendors skip costly and ineffectual steps such as telephonic recitation, and use instead a simple approve-or-return device. Competent adults are bound by such documents, read or unread.

    What do you think of this discussion? Does the jurisdictional context change anything? Should it? [Note that we'll consider ProCD v. Zeidenberg a little more closely later in the course.]

  5. Which choice of law doctrine -- lex loci delicti or "most significant relationship" -- is the best for disputes arising from online transactions or relationships?

  6. What relevance, if any, should the location of the web server have on choice of law principles? What about routers? Assume for the moment that some 40% of all internet traffic routes through a series of routers in Virgnia or California (at an earlier time, this was true). Does this have any impact on the choice of law analysis?



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