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L E C T R O N I C C O M M E R C
E : V E R S I O N 2.0
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Congratulations to the Fall 2001 class for an excellent semester.
eCommerce will return next year.
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Choice of Forum / Choice of Law in Cyberspace
Tuesday, September 25,
2001
R E A D I N G S
Knowing Where You've Clicked: Forum Selection Clauses Online
As with their realspace counterparts, eCommerce businesses
can (attempt) to limit their jurisictional exposure through the use
of agreements with their customers and users. First, we'll start with
an example:
Yahoo!, Inc. is perhaps the largest truly "online"
business, with a market capitalization of about $75 billion (as
of late August, 2000) and revenues of $498.5 million for the first
six months of 2000.
The company describes itself as follows:
Yahoo! Inc. is a global Internet communications,
commerce and media company that offers a comprehensive branded
network of services to more than 120 million users each month
worldwide. As the first online navigational guide to the World
Wide Web, www.yahoo.com is a major guide in terms of traffic,
advertising, household and business user reach, and is one of
the most recognized brands associated with the Internet. The Company
also provides online business services designed to enhance its
clients' Web services, including audio and video streaming, store
hosting and management, and Web site tools and services. Under
the Yahoo! brand, the Company provides broadcast media, communications,
and commerce services.
On many of the pages of the Yahoo! web site, the
following "Terms of Service" is posted (edited for relevance to
our inquiry here):
Terms of Service
1. ACCEPTANCE OF TERMS
Welcome to Yahoo!. Yahoo provides its service
to you, subject to the following Terms of Service ("TOS"), which
may be updated by us from time to time without notice to you.
You can review the most current version of the TOS at any time
at: http://docs.yahoo.com/info/terms/. In addition, when using
particular Yahoo services, you and Yahoo shall be subject to any
posted guidelines or rules applicable to such services which may
be posted from time to time. All such guidelines or rules are
hereby incorporated by reference into the TOS. If you are a homesteader
on Yahoo's GeoCities Service, please note that Yahoo provides
a different Terms of Service for you. Yahoo also may offer other
services from time to time, such as Yahoo! Store and Yahoo! Site
that are governed by different Terms of Services. These TOS do
not apply to the Yahoo GeoCities Service, Yahoo! Store or Yahoo!
Site or such other services.
[ . . . ]
24. GENERAL INFORMATION
The TOS constitute the entire agreement between
you and Yahoo and govern your use of the Service, superceding
any prior agreements between you and Yahoo. You also may be subject
to additional terms and conditions that may apply when you use
affiliate services, third-party content or third-party software.
The TOS and the relationship between you and Yahoo shall be governed
by the laws of the State of California without regard to its conflict
of law provisions. You and Yahoo agree to submit to the personal
and exclusive jurisdiction of the courts located within the county
of Santa Clara, California. The failure of Yahoo to exercise or
enforce any right or provision of the TOS shall not constitute
a waiver of such right or provision. If any provision of the TOS
is found by a court of competent jurisdiction to be invalid, the
parties nevertheless agree that the court should endeavor to give
effect to the parties' intentions as reflected in the provision,
and the other provisions of the TOS remain in full force and effect.
You agree that regardless of any statute or law to the contrary,
any claim or cause of action arising out of or related to use
of the Service or the TOS must be filed within one (1) year after
such claim or cause of action arose or be forever barred.
What do you think of this practice? Is it fair? Will
it hold up in court?
Next, as you read the following, consider what the
limitations -- both practically and leaglly -- of this practice are
(or should be):
Margaret Jane
Radin, John Rothchild and Gregory M. Silverman, Internet Commerce:
Doing Business in a Networked World (2001) [excerpts from Chapter
16] [pdf, 133 kb]
Now consider the following example:
Decker v. Circus
Circus Hotel, 49 F. Supp. 2d 743 (D.N.J. 1999) [pdf, 145 kb ]
Finding the Law: Choice of Law Online
Under the doctrine established by Erie R.R. Co.
v Tompkins, 304 US 64, 78 (1938), a case in federal court due
to diversity jurisdiction must follow the choice of law rule established
by the state in which it sits. Different states, of course, have different
choice of law rules -- and this is where the problem arises.
For a very short introduction to the problems of
choice of law in eCommerce, read SECTION IV.A.3 ONLY of
John
Rothschild, Protecting the Digital Consumer, The Limits of Syberspace
Utopianism, 74 Indiana Law Journal 893 (1999). {LEXIS ID required
- read SECTION IVA.3 ONLY]
The International Dimension
Choice of law rules also present thorny problems
in the international context. One debate (the terms of which are not
limited to choice of law principles) has been the extent to which
the rise of eCommerce justifies new choice of law principles. Some
commentators have argued that:
Territorial regulation of online activities serves
neither the legitimacy nor the notice justifications. There is no
geographically localized set of constituents with a stronger and
more legitimate claim to regulate it than any other local group.
The strongest claim to control comes from the participants themselves,
and they could be anywhere. And in Cyberspace, physical borders
no longer function as signposts informing individuals of the obligations
assumed by entering into a new, legally significant, place. Individuals
are unaware of the existence of those borders as they move through
virtual space.
The rise of an electronic medium that disregards
geographical boundaries throws the law into disarray by creating
entirely new phenomena that need to become the subject of clear
legal rules but that cannot be governed, satisfactorily, by any
current territorially based sovereign. For example, although privacy
on the Net may be a familiar concept, analogous to privacy doctrine
for mail systems, telephone calls, and print publications, electronic
communications create serious questions regarding the nature and
adequacy of geographically based privacy protections. Communications
that create vast new transactional records may pass through or even
simultaneously exist in many different territorial jurisdictions.
What substantive law should we apply to protect this new, vulnerable
body of transactional data? May a French policeman lawfully access
the records of communications traveling across the Net from the
United States to Japan? Similarly, whether it is permissible for
a commercial entity to publish a record of all of any given individual's
postings to Usenet newsgroups, or whether it is permissible to implement
an interactive Web page application that inspects a user's "bookmarks"
to determine which other pages that user has visited, are questions
not readily addressed by existing legal regimes - both because the
phenomena are novel and because any given local territorial sovereign
cannot readily control the relevant, globally dispersed, actors
and actions.
Because events on the Net occur everywhere but nowhere
in particular, are engaged in by online personae who are both "real"
(possessing reputations, able to perform services, and deploy intellectual
assets) and "intangible" (not necessarily or traceably tied to any
particular person in the physical sense), and concern "things" (messages,
databases, standing relationships) that are not necessarily separated
from one another by any physical boundaries, no physical jurisdiction
has a more compelling claim than any other to subject these events
exclusively to its laws.
David Johnson & David Post, Law And Borders - The
Rise of Law in Cyberspace, 48 Stan. L. Rev. 1367, 1375-76 (1996).
But does the Internet really make choice of law (in
the international context or otherwise) any more difficult? For a
contrary view, read SECTION III(F) ONLY of
Jack
Goldsmith, Against Cyberanarchy, 65 U. Chi. L. Rev. 1199
(1998) [LEXIS ID REQUIRED - read SECTION III(F) ONLY]
N O T E S & Q U E S T
I O N S
- Why do you think that Yahoo! wants to limit the fora in which
it may be sued? Is it financial considerations, or something else?
Setting aside the legal principles, is it fair to allow Yahoo!
to establish the forum?
- Given the services that Yahoo! provides, as well as the quantity
of users, in which of the three Zippo categories would
you place the company? Where, in your view, would jurisdiction
be appropriate?
- Review the Yahoo! web sites (starting with www.yahoo.com,
etc.). How prominent is the above language? Do (non-lawyer) users
know or understand that their forum to sue is being restricted?
As you read the case law in the following part, think about how
the Yahoo! agreement stacks up legally. Will it work?
- The choice of forum cases in the online context raise contractual
issues as well as jurisdictional issues. Should it matter whether
the plaintiff in Decker or Groff read the forum selection clause?
In Groff, the plaintiff claimed that he had never seen or read
the clause before he clicked the "I Agree" button; in Decker,
the court didn't address this question. Also, should the prominence
of the clause (or the contract itself) be a factor? In Groff,
the entire sign-up process took numerous screens, totaling 94
pages of printed text. How prominent is the Yahoo! "Terms of Service"?
Prominent enough? In Hill v. Gateway 2000, 105 F.3d 1147 (7th
Cir. 1997), Judge Easterbrook made the following statements in
this light:
A customer picks up the phone, orders a computer,
and gives a credit card number. Presently a box arrives, containing
the computer and a list of terms, said to govern unless the
customer returns the computer within 30 days. Are these terms
effective as the parties' contract, or is the contract term-free
because the order-taker did not read any terms over the phone
and elicit the customer's assent? . . .
One of the terms in the box containing a Gateway 2000 system
was an arbitration clause. Rich and Enza Hill, the customers,
kept the computer more than 30 days before complaining about
its components and performance. They filed suit in federal court
arguing, among other things, that the product's shortcomings
make Gateway a racketeer (mail and wire fraud are said to be
the predicate offenses), leading to treble damages under RICO
for the Hills and a class of all other purchasers. . . . The
Hills say that the arbitration clause did not stand out: they
concede noticing the statement of terms but deny reading it
closely enough to discover the agreement to arbitrate, and they
ask us to conclude that they therefore may go to court. Yet
. . . [a] contract need not be read to be effective; people
who accept take the risk that the unread terms may in retrospect
prove unwelcome.
ProCD, Inc. v. Zeidenberg . . . holds that terms inside a box
of software bind consumers who use the software after an opportunity
to read the terms and to reject them by returning the product.
Likewise, Carnival Cruise Lines, Inc. v. Shute . . . . enforces
a forum-selection clause that was included among three pages
of terms attached to a cruise ship ticket. ProCD and Carnival
Cruise Lines exemplify the many commercial transactions in which
people pay for products with terms to follow . . . . A vendor,
as master of the offer, may invite acceptance by conduct, and
may propose limitations on the kind of conduct that constitutes
acceptance. A buyer may accept by performing the acts the vendor
proposes to treat as acceptance. . . . Practical considerations
support allowing vendors to enclose the full legal terms with
their products. Cashiers cannot be expected to read legal documents
to customers before ringing up sales. If the staff at the other
end of the phone for direct-sales operations such as Gateway's
had to read the four-page statement of terms before taking the
buyer's credit card number, the droning voice would anesthetize
rather than enlighten many potential buyers. Others would hang
up in a rage over the waste of their time. And oral recitation
would not avoid customers' assertions (whether true or feigned)
that the clerk did not read term X to them, or that they did
not remember or understand it. Writing provides benefits for
both sides of commercial transactions. Customers as a group
are better off when vendors skip costly and ineffectual steps
such as telephonic recitation, and use instead a simple approve-or-return
device. Competent adults are bound by such documents, read or
unread.
What do you think of this discussion? Does the jurisdictional
context change anything? Should it? [Note that we'll consider
ProCD v. Zeidenberg a little more closely later in the
course.]
- Which choice of law doctrine -- lex loci delicti or "most significant
relationship" -- is the best for disputes arising from online
transactions or relationships?
- What relevance, if any, should the location of the web server
have on choice of law principles? What about routers? Assume for
the moment that some 40% of all internet traffic routes through
a series of routers in Virgnia or California (at an earlier time,
this was true). Does this have any impact on the choice of law
analysis?
[ notes
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[ pageprints
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C
O P Y R I G H T © 2001 R. P O L K W
A G N E R.
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