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"Made From Sugar"
This NY Times article discusses a new lawsuit brought by the maker of Equal against the maker of Splenda, claiming that Splenda's tagline "made from sugar" falsely leads the consumer to believe that it is made with sugar, when it in fact isn't. Although the article doesn't say it, Equal is brining its claim under the Lanham Act. The article also mentions that the maker of Splenda has patented dozens of ways of making sucralose, the main sugar-substitute in Splenda.
http://www.nytimes.com/2007/04/06/business/media/06sweet.html?_r=1&hp&oref=slogin
Posted by at April 6, 2007 2:40 PM
in Current Events
