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Trademarks: Secondary Meaning & Deception

Regarding geographic marks: using NANTUCKET shirts as the example: is the following accurate?

1. The shirts actually originate from Nantucket and the consumers believe (geographic primary significance) it comes from Nantucket=descriptive mark and secondary meaning required regardless of primary significance

2. The shirts do originate from Nantucket but no one would believe they did=secondary meaning required if their primary significance is geographic

3. The shirts do NOT originate from Nantucket and no consumer would believe they did=arbitrary mark (but secondary meaning if its primary significance is geographic?)

4. The shirts do NOT originate from Nantucket, but consumers believe they do=deceptive=no mark permitted

Posted by George Gerstein at April 29, 2006 10:43 AM in Questions

Comments

[1] Yes.

[2] Yes.

[3] Yes; if the primary significance is geographic then you're in your category 4 (primarily geographically deceptively misdescriptive).

[4] Yes.

Posted by: Polk Wagner at April 30, 2006 03:14 PM

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