While Penn Law’s Ed Baker agrees
that online communications are broadening
the parameters of free speech, he
questions the lack of quality control. “It’s
like going up to the first 50 people you
see on the street and asking, ‘What’s the
news today?’ You would just get a lot of
conversation, and maybe a lot of ideas.
My concern is, Will there be enough Web
sites with the resources to do full-time
investigative journalism?” Indeed, newspapers will need to generate revenue to support these new forms. And up to now, publishers have not been able to turn their Web sites into cash cows. According to the Newspaper Association of America, readership is growing but advertisers have stayed away, fearing that online readers have shorter attention spans than print readers. As a result, web ads command far lower rates than print. Bottom line: newspapers are getting only six percent of their ad income from their Web sites. And while experts expect those revenues to climb, as aging print readers are replaced by younger online readers, most feel it will take until 2020 to reap the Internet harvest. |
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