| Top Sports Agent Promotes Win-Win Vision of Marketing Athletes to the Global Village |
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He promoted her as an athlete, model, and entertainer. Accordingly,
she pitched on the Internet, DVDs, and videos a range
of products including perfume, cell phones, tennis rackets, video
games, clothing, footwear, and milk. She also graced the covers
of everything from Forbes to Sports Illustrated, appearing as
well in a global-spanning glut of magazines, in Russia, England,
Australia, Spain, Germany, and Japan.
But making the next Anna Kournikova a household name is
a dicier proposition with the explosion of media — 100 TV stations,
18,000 magazine titles, and 20 million Internet sites — and
the doubling of new product introductions over the last decade.
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